A changing landscape
Processing what we grow. Creating small-batch products. Selling directly to the consumer. Providing experience.
For decades, Old Mission growers depended on the wholesale model—sending fruit off the peninsula and losing both value and visibility in the process. Today’s farmer wants to chart a different path. By embracing direct-to-consumer sales and value-added processing, they’re building financially resilient farm operations that depend less on volatile markets and more on community connection. This shift empowers small farms, opens the door to new farmers , protects agricultural land, and supports the long-term viability of Old Mission’s historic farming economy.